Company Branding/UX for Bundlefy // 2019
From local through regional to national newspapers and other news organizations, all are essential for a healthy democracy. Bundlefy was there to help this journalistic ecosystem thrive by allowing users to easily subscribe to multiple quality digital publications. This will benefit readers, publishers and ultimately, democracy itself.
Problem
A newly funded organization needs to gain the trust of readers and publications alike. The visual language needed to gain this trust while keeping a fresh feel.
A newly funded organization needs to gain the trust of readers and publications alike. The visual language needed to gain this trust while keeping a fresh feel.
Solution
Creating a visual language that feels solid and familiar on the one hand yet fresh and inspiring on the other. Also, in times of divisive political opinions, the purple color was chosen as it mixes blue and red so everyone feels welcome.
Creating a visual language that feels solid and familiar on the one hand yet fresh and inspiring on the other. Also, in times of divisive political opinions, the purple color was chosen as it mixes blue and red so everyone feels welcome.
